Affiliate Creatives for Ads (ACA) - Creating Ads
Affiliate creatives are TikTok posts created by affiliates which can be authorized for use in TikTok Shop Ads. When you use a video created by an affiliate creator in your Shop Ads, affiliate creators can earn commissions for sales on the products linked in the video.
When you turn authorization on or off for individual video codes, this will not apply to all affiliate posts. If you turn authorization on or off for all affiliate posts at the account level, this will not affect authorization for individual video codes.
Features
- Authorize all affiliate posts to be used in Shop Ads
- Affiliate creators can authorize all affiliate posts to be featured in Shop Ads in the TikTok app.
- Affiliate posts may be automatically included in your GMV Max campaigns in TikTok Ads Manager.
- Note: Product links in these affiliate posts cannot be changed. If your affiliate collaboration ends, ads using your affiliate creatives will pause.
How to create Shop Ads using Affiliate Creatives
When you create Shop Ads in TikTok Ads Manager, you can use videos that an affiliate creator has authorized to share.Use affiliate creative videos in GMV Max
- Go to TikTok Ads Manager.
- Click to the GMV Max tab.
- Click Create campaign.
- When promoting Products, available affiliate videos are automatically included as ad creatives.
- Available affiliate videos will automatically appear in the list of videos you can choose. You can search for a specific post using the post ID. If you can't find the post you're looking for:
- Make sure the creative affiliate has turned on affiliate creatives authorization in Creator Center in the TikTok app.
- When you're finished, click Publish.
Differences between affiliate creative authorization and video code authorization
Affiliate creators can grant authorization for their posts to be featured in Shop Ads and be eligible for affiliate creative commissions. Authorization can be granted for all videos and sellers, or for individual videos using a video code.When you turn authorization on or off for individual video codes, this will not apply to all affiliate posts. If you turn authorization on or off for all affiliate posts at the account level, this will not affect authorization for individual video codes.
Affiliate Creatives Authorization | Video Code Authorization | |
Definition | When a creator is an affiliate of many sellers, the creator allows all sellers to feature all of their affiliate posts in Shop Ads. | A creator may or may not be an affiliate; the creator allows an advertiser to run ads for only a particular post belonging to them. |
Where to turn on authorization | In the Settings menu for each affiliate post in the TikTok app. | |
Authorization scope | All of the creator's affiliate posts. When authorization is turned on, creators won't need to turn it on again for each post. | Individual affiliate posts. Each post requires a unique authorization video code to share with sellers. |
How advertisers can use the post in Shop Ads | When you create GMV Max in TikTok Ads Manager, Affiliate Posts are automatically included as a video source. You may also view the list of authorized videos in the menu. | When you create GMV Max in TikTok Ads Manager, under Manage Creatives, navigate to Add Posts to Add Video Codes. |
Can advertisers use a different product from the one linked in the affiliate post? | No. If an affiliate post has a product link, only the seller who listed the product can feature the product link in ads. | If creator turns on product change authorization for the video code, then seller can change the product links in the affiliate video when using it in ads. Otherwise, seller cannot change the product links in the affiliate video. |
What are some triggers which will lead to ads being automatically paused? | Ads will automatically pause if: -The creator turns off affiliate creative authorization -The affiliate collaboration expires -The affiliate post loses its organic product link | Ads will continue to run until the video code expires. |
What are the use cases of each authorization type? | Scaling content volume by leveraging affiliate creatives in ads. | Advertisers will still need to use videos authorized by videos codes for: - Posts that don't have product links - Posts that have product links without an affiliate collaboration |