Turn your Instagram photos into shoppable content that helps drive sales on TikTok Shop with minimal effort. With this feature, you can automatically sync your Instagram content to TikTok, transforming your existing posts into shoppable content that boosts discovery and growth for your TikTok Shop products.

Benefits of Syncing Your Instagram Photos to TikTok

• Effortless Content Creation: You have already curated a beautiful Instagram feed; we simply bring those assets over to TikTok so you can focus on running your business.
• Instant Shoppability: Once you have enabled syncing, we will automatically turn your photos from Instagram into Shoppable Photos complete with product links, making it easier for you to post content directly or automatically to your TikTok account.
• Consistent Growth: Keep your TikTok Shop active and engaging with a steady stream of content, helping you reach more shoppers and drive GMV through automated posting.
  

How to Enable the Feature

1. To enable the feature, you will first need to bind your TikTok Shop account to TikTok. Follow these instructions to learn how to do this on Seller Centre: https://seller-ie.tiktok.com/university/essay?knowledge_id=563849464645408&role=1&course_type=1&from=search&identity=1&anchor_link=EC0800CC
2. After you have connected your TikTok Shop account to your TikTok account, go to: Shopify > TikTok > Shop Mangement > Shop Settings > Shoppable content
   
3. Here you will see an option to Add new platforms > Instagram and you will be prompted to provide your Instagram authorization by adding your Instagram handle and agreeing to the terms and conditions
   
4. Once the authorisation is confirmed and the status has been changed to Connected, you will notice that the [Auto-post photos to TikTok] toggle will be turned on. You can now customise:
   1. Frequency: Adjust how many posts you want to go out per day. The default is 5, but you can choose anywhere from 1 to 20
   2. Posting Time: Set a preferred posting time. The default is 12:00 PM
      1. Note that any captions and hashtags will automatically sync from Instagram to TikTok
   3. TikTok Account: Choose which of your linked TikTok accounts you want the photos to be posted to
   4. Music: Your photos are converted into formats with auto-selected sounds from our approved music bank
      

Revoking Authorisation

You can revoke authorisation and opt-out of this feature at any time. To do so, click on [Edit] and [Unauthorise] and this will revoke the authorisation between TikTok and Instagram. This means no images will be auto synced.

Managing Your Instagram Photos on TikTok

To manage the photos that are synced over from Instagram to TikTok, you can go to: TikTok > Shop Management > Shoppable video > Managed synced photosEligible photos are automatically synced:

• Only photos linked to active and valid products will sync
• Syncing happens continuously, meaning newly eligible photos will automatically be added to this tab

For each photo, sellers can press [Edit] to:

1. Product Mapping: If your Instagram post has a product tag, we look for that matching Product ID in Shopify and match it to the relevant product on your TikTok Shop to create a direct product link
2. Tag Limits: We support up to 10 product tags per post on TikTok Shop

1. Note that captions and hashtags will automatically sync from Instagram to TikTok but can be edited any time before posting

1. Add the product link manually
2. Add description
3. Add hashtags
4. Adjust scheduled posting times
5. Publish immediately
   

Photo Status

Under Manage Synced Photos, you can manage photos based on their status:

Supported Media Summary

FAQs

1. How do Instagram product tags get mapped to TikTok Shop?

Mapping means we first identify the products tagged in your Instagram content and then match them to the equivalent products in TikTok Shop, assuming you have already listed those products on TikTok Shop (TTS). After syncing, only products listed on TTS will be tagged.

2. How many posts will be posted per day?

By default, the system posts 5 times per day. You can adjust this setting in your configuration to post anywhere from 1 to 20 posts per day.

3. Can I choose my own music?

Currently, the audio is auto-selected from TikTok's approved music bank.

4. How much of my Instagram content will be synced?

We currently ingest the most recent 12 months of data from Instagram at the time of account authorisation. Older content beyond this window will not be synced.