LIVE Ads

LIVE GMV Max is an automated Shop Ads campaign that optimizes liveroom traffic to get the highest gross revenue for your LIVE. You can create a new LIVE GMV Max campaign in Seller Center.

Features and benefits of LIVE GMV Max

• Optimize for total liveroom return on investment (ROI). Note: LIVE ROI measures your total liveroom GMV divided by your total ad spend. Learn more about ads metrics in Seller Center
• Optimize and control overall LIVE placements for your campaigns
• Drive incremental GMV for your liveroom events

When to use LIVE GMV Max

• If you are actively investing in livestreaming
• If you want to grow your livestream GMV
• If you want to maintain strong LIVE ROI

How to create a LIVE GMV Max campaign in Seller Center

To create a LIVE GMV Max campaign:

1. Go to Seller Center and click Marketing > Shop Ads in the left-hand menu.
2. Click Create GMV Max ads. The campaign will be created in your primary ad account. To switch to another ad account, click the gear wheel next to the ad account name at the top of your Ads dashboard. Changing accounts won't affect ads running in your other ad accounts.

3. Click Promote LIVE.
4. Choose the TikTok account with the LIVE event you'd like to promote.

5. In the Optimization goal section, choose Gross revenue.
6. In the Bid Strategy section, provide your LIVE ROI target to maximize your campaign's delivery and performance. You can choose to follow the recommended ROI target in order to maximize your campaign's delivery and performance.
7. In the Budget section, enter the daily budget you want to spend on your campaign. You can choose to follow the recommended daily budget based on your LIVE performance over time. You can adjust your budget settings any time after you start the campaign.

8. Adjust the Schedule settings for your campaign.
9. When you're finished, click Publish.

Your LIVE GMV Max campaign will start at the time you scheduled. You can see how your campaign is performing or turn off your campaign at any time in Seller Center.
If you're having issues with your campaign, learn how to troubleshoot LIVE GMV Max.

How to create a LIVE GMV Max campaign in TikTok Ads Manager

To create a LIVE GMV Max campaign:

1. Sign in to TikTok Ads Manager.
2. Click GMV Max at the top of your dashboard.
3. Click Create campaign.
4. Choose the TikTok Shop you want to promote. Note: You'll need to choose the TikTok Shop connected to your primary ad account.
5. Click Next.
6. Click Promote LIVE.
7. Choose the TikTok account with the LIVE you'd like to promote.
8. In the Optimization goal section, choose a LIVE ROI target to maximize your campaign's delivery and performance. You can follow the recommended target or choose your own.
9. In the Budget section, enter the daily budget you want to spend on your campaign. You can choose to follow the recommended daily budget based on your LIVE performance over time. You can adjust your budget settings any time after you start the campaign.
10. Adjust the Schedule settings for your campaign.
11. When you're finished, click Publish.

Differences between LIVE Shopping Ads and LIVE GMV Max campaigns

You can use both LIVE Shopping Ads and LIVE GMV Max campaigns to drive more traffic to your livestream events and encourage people to buy your products.

Best practices for LIVE GMV Max

LIVE GMV Max is a campaign automation that optimizes traffic to get you the most product sales for your LIVE event. To get the most from your LIVE GMV Max campaign:

• Set a reasonable ROI target based on historical LIVE performance. When you create your campaign, we'll recommend ROI and budget settings to optimize traffic to get you the most product sales for your LIVE event.
• Start with a high campaign budget to ensure continued ad delivery. We recommend setting a budget two to three times higher than a normal LIVE shopping ad. Your budget won't be fully used unless the campaign can approximately meet your target ROI.
• If spending is too slow after one day from the start of your campaign, consider decreasing your ROI target in your campaign settings.
• If spending is too fast after one day from the start of your campaign, consider increasing your campaign budget or your ROI target in your campaign settings. Note: Fast spending usually means your campaign is performing well and according to expectations.
• Avoid changing your ROI target more than once per day.
• Choose a TikTok Profile that has strong LIVE GMV. A profile that has approximately $1000 gross revenue in the last 7 days is considered strong.

LIVE Shopping Ads

Interact in real-time with viewers while promoting your products and store. You can create LIVE Shopping Ads for your potential customers from any location.

• In Seller Center, go to Marketing > Shop Ads tab, then click Create campaign. In TikTok Ads Manager, always select Shop Sales as campaign objective.
• Choose LIVE Shopping Ads as the type.
• Select a TikTok account from which the livestreams will broadcast. You can advertise your own TikTok livestreams or livestreams authorized by other creators.
• Complete the ad group settings.
  • For Targeting, ensure the target audience size is Fairly Broad.
  • The following full-funnel optimization goal options are available:
    • Gross Revenue
    • Purchase
    • Initiate Checkout
    • Viewer Retention
    • Click
  • The following bidding options are available:
    • Highest Gross Revenue / Maximum Delivery
    • Target ROAS / Target CPA
• Publish the ad.
• In campaign reporting, select Shop Ads in the column's dropdown to quickly view key metrics:
  • Total Cost: The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.
  • Impressions: The number of times your ads were on screen.
  • Clicks: The number of clicks from your ads that lead to a specified destination.
  • CTR: The percentage of times people click to a specified destination after being shown your ad.
  • Checkouts Initiated (Shop): The number of Shop initiate checkout events that are attributed to your ads, such as clicks on "Buy now" and "Buy with coupon" buttons on your product pages.
  • Purchases (Shop): The number of Shop orders that are attributed to your ads.
  • Purchase Rate (Shop): The percentage of Shop purchases out of all click events.
  • ROAS (Shop): The total return on ad spend (ROAS) from Shop gross revenue attributed to your ads.
  • Gross Revenue (Shop): The Shop gross revenue attributed to your ads.

TipsTwo weeks ahead of the campaign: Schedule the ads before the LIVE. Ideally, the ad should cover at least 2 hours of the livestream, as shorter sessions may result in underdelivery.
Broadcasting the LIVE: In the relevant TikTok profile, add products to the stream before going live.

Where To Get Help

Go to Ads Manager and click on Customer Support in top right corner, and submit a ticket: